Certificate Course in Digital Marketing (CDM)
DURATION
6 MONTHS
ELIGIBILITY
10th/12th
AFFILIATED UNDER
RGCSM (Dept. of Secondary & Higher Education, Govt Of India)
SEMESTER – 1
Introduction To Digital Marketing
Planning Digital Marketing Campaigns, Website Planning and Development, Essentials of a website
Google Analytics
(Fundamentals of Google analytics, Monitoring bounce rate, tracking conversions, Monitoring traffic sources, Monitoring visitors behavior, Measuring and Monitoring metrics, Setting up Dashboards)
Search Engine Optimization
SEO Strategy, Keyword Research, Tools to find keywords (paid & free), Google adwords, Planning SEO of a website, setting-up SEO process, Content Marketing, On page & Off page optimization, SEO Webmaster Tool, Mobile SEO
Search Engine Marketing (SEM) Framework
Online advertising & Ad Networks, Creation of Search Campaigns, Writing Compelling Ad Copies , Creation of Effective Campaigns and Ad groups, Digital Display Campaigning, Tracking & measuring ROI of online advertising, Optimizing Ad Performance, Strategy of allocate funds to various online advertising platforms
Strategy of Social Media Marketing
Defining the communication strategy, Setting up brand presence, Social Listening, Engaging with followers, Engagement on Facebook/ Twitter/ Linkedln/ Google+, Understanding Social Media ROI
Framework of Email Marketing & Going mobile
Essentials of Writing a good email, Using Opt-in, Segmentation of subscribers, Scheduling sending frequency, Blacklisting, Email Service Provider, Split testing and A/B testing of campaign, Monitoring Email Campaign, Post Campaign Strategies, Going mobile & Competitor Benchmarking, Affiliate/Ecommerce Marketing”
Lead Management
Setting up a lead management system,what are Landing Pages, Conversion Rate Optimization, What is Lead Generation, Growth Hacking, Nurturing the leads Growth
Live Project
Apply all the learning’s of the course on one of the assigned websites and create a future Actionable Plan